Monatelier's T-Shirts

Since ancient times people used items of clothing, reminiscent of modern t-shirts. But until the middle of the last century, the t-shirt was considered underwear, and was often called “a lower robe”.

At the end of the XIX-th century, the item of clothing similar to the t-shirt was popular with miners, because it served as good protection from heat and dust. In 1898, the t-shirt appeared in the form, as we know it now, without buttons. It was began to produce in the USA for marines.

The t-shirt began to be considered as the independent item of clothing after the Second World war. It was included in the composition of the mandatory uniform of American soldiers, and despite the fact that it was considered underwear, it was used as outerwear. It was especially helpful to do heavy work in hot weather in the t-shirt.

In 1942, on the cover of the “Life” magazine there was photo of a soldier in a white t-shirt with prints, that led to strengthening of the power of this type of clothing.

The American governor Thomas Edmund Dewey used this item of clothing for his campaign in 1948. A batch of t-shirts “Dew It for Dewey” was launched on his order.

In 1951, in the film “A Streetcar named Desire” Marlon Brando appeared in a white t-shirt, and from that moment it began to be perceived not only as an ordinary item of clothing, but also as a full-fledged fashion clothing.

In 1952, the t-shirt became a platform for political agitation again, this time Dwight David Eisenhower used it. In the USA he was nicknamed Ike, which he used in the inscription “I Like Ike”.

In 1955 the film “Rebel” with James Dean issued, the actor also appeared on screen in the white t-shirt. In the 1960’s a t-shirt Tie-dye was produced. This t-shirt is associated with hippie and ethnic style due to special technique of dyeing of fabric and original patterns that appeared at the same time.

The slogans

Due to ease of printing and writing on fabric, the t-shirt very became quickly a place for slogans and inscriptions of various kinds. The first time a tendency appeared in the 60’s, but eventually the variety of prints and decorations overshadowed its.

For example, pins and rivets became widespread elements of the design of the t-shirts. The slogans on the shirts acquired special popularity in the UK in the 1980’s. That is when the designer Katherine Hamnett used the large font in the inscription on the t-shirt the first time.

In the 90’s the logos of the brands became popular on the t-shirts and our MONATELIER brand used it, as well as such brands as Calvin Klein, FUBU, Ralph Lauren, American Apparel and Gap used it, too

Today, thanks to modern scientific and technological achievements, anyone can create the t-shirt with absolutely any and the most importantly – exclusive pattern. Here, in MONATELIER, we provide the best t-shirts we have for  any taste.